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Most developed countries have innovation policies for green innovation. This paper examines the rationale for such policies, offers a typology of eco-innovation and develops ten themes for ecoinnovation policy, which are: 1) the need for policy to be based on identified barriers, 2) preventing windfall profits, 3) specific versus generic support policies, 4) balance between policy measures and timing, 5) targeted spending in areas where innovation is needed, 6) missions, 7) strategic intelligence for innovation, 8) portfolios, 9) policy learning and 10) policy coordination and public-private interactions. Relevant cases are discussed and empirical information is provided. It is proposed that the ten themes serve as a framework for eco-innovation policy-making and policy evaluation. © Author(s) 2011.