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While the topic of identity of ethnic minorities abounds in theoretical insights, most discussion is still clustered around the civic–ethnic divide while assuming conclusions with limited empirical evidence. By contrast, this article uses a four-category typology of identity that considers both in-group and out-group attachments to address hypotheses about competing identities and about factors influencing minorities to adopt one identity type over others. Based on unique data evidence of 12 ethnic minorities in Central and Eastern Europe, this study concludes that the ‘hybrid’ identity, rather than the literature-assumed ‘ethnic’ identity, tops the identification preference of minorities, although there are differences in levels and patterns when controlling for various covariates. The choice of identity depends on the socialisation process, the economic status, the perceived discrimination and intergroup tensions, reflecting variations in the system of values common to a region with complex ethnic dynamics. © 2015 Informa UK Limited, trading as Taylor & Francis Group.