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Using Ajzen’s theory of planned behavior and Shapero’s entrepreneurial event model as well as entrepreneurial cognition theory, we attempt to identify the relationship between entrepreneurship education, prior entrepreneurial exposure, perceived desirability and feasibility, and entrepreneurial intentions (EI) for university students. The data were collected from a survey of ten universities; we received 494 effective responses. We used probit estimation to show that perceived desirability significantly impacts EI whereas there is no significant impact from perceived feasibility. There is a significant negative impact from exposure (which is surprising) and a significant positive impact from entrepreneurship education. Males and people from technological universities and/or backgrounds have higher EI than females and people from other universities and backgrounds. There are also significant positive interactive effects by gender, university type, and study major on the relationship between entrepreneurship education and EI. © 2013, Springer Science+Business Media New York.