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Energy EfficiencyVolume 8, Issue 6, 1 December 2015, Pages 1105-1123

A segmentation analysis: the case of photovoltaic in the Netherlands(Article)

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  • International Centre for Integrated Assessment and Sustainable Development, University Maastricht, P.O. Box 616, Maastricht, 6200 MD, Netherlands

Abstract

The paper presents the results of a survey analysis into the adoption and non-adoption of solar PV in Dutch households. It is based on a survey under 817 households undertaken in 2012. Households are aggregated into 4 groups based on whether the adoption is voluntary or involuntary (when people buy a house with solar panels) and whether or not the household can be considered a potential adopter or rejecter. For these four groups, we study and compare the characteristics of adopters and nonadopters of solar PV. Non-adopters are broken down in two groups: rejecters and potential adopters. The segmentation analysis gives more specific insight in the adoption of PV but can also be used to insight in the adoption of other technologies and/or in other countries. © 2015, The Author(s).

Author keywords

Photovoltaic (PV)Technology adoptionThe Netherlands

Indexed keywords

Engineering controlled terms:Behavioral research
Engineering uncontrolled termsBroken downFour-groupNetherlandsPhotovoltaicSegmentation analysisSolar panelsSurvey analysisTechnology adoption
Engineering main heading:Surveys
GEOBASE Subject Index:household energyphotovoltaic systemsolar powertechnology adoption
Regional Index:Netherlands
  • ISSN: 1570646X
  • Source Type: Journal
  • Original language: English
  • DOI: 10.1007/s12053-015-9340-8
  • Document Type: Article
  • Publisher: Springer Netherlands

  Vasseur, V.; International Centre for Integrated Assessment and Sustainable Development, University Maastricht, P.O. Box 616, Maastricht, Netherlands;
© Copyright 2015 Elsevier B.V., All rights reserved.

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