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The paper relevance is determined by the need to form modern specialist's important qualities - mobility, being initiative, communicative, acquired on the basis of social ties' and professional interactions' experience. In this regard, the paper purpose is to find the mechanisms for the successful student socialization in the educational process. The authors suggest social projecting mechanism use in order to adapt students to the social environment, which consists in the creation and/or participation in the surrounding reality transformation project. The student's social experience structure is revealed and its components are identified (value, cognitive, operational, and reflexive). The stages of students' social experience forming on the project-target method basis that determines the socio-cultural and professional activities integration within the framework of the project are presented; the teacher functions in this process are singled out. Based on the identified criteria for the social experience formation (passive, indifferent, stable), the effectiveness of various types of project activity is shown in the framework of university students vocational training. The paper is intended for pedagogical practitioners, heads of students' extracurricular activities, curators of student groups, representatives of public organizations implementing socially significant projects. © Authors.