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Increasingly dynamic, non-linear and all too often chaotic changes in the global environment and tougher competition, including at the geopolitical level, call for radical transformations in strategic management of the power industry. The article provides the results of a study into proactive actions of energy company management, which are becoming increasingly important. The article offers a framework of concepts relating to proactive management and sums up ideas of a number of authors on diagnostics of weak signals as possible harbingers of threats to sustainable power industry development. The authors have determined a general approach to mechanisms of threat identification and developed methodological principles of shaping a corporate management model capable of reacting to new challenges. The article provides a thorough study of some components of the model and an assessment of factors that ensure successful implementation of the authors’ conceptual solutions in energy companies. © 2017 WIT Press.