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Journal of Destination Marketing and ManagementVolume 8, June 2018, Pages 114-124

Applying destination competitiveness model to strategic tourism development of small destinations: The case of South Banat district(Article)

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  • aKovacevic-engineering doo, Banatski Karlovac, Serbia
  • bUniversity of Novi Sad, Faculty of Technical Sciences, Novi Sad, Serbia
  • cUniversity of Novi Sad, Faculty of Sciences, Novi Sad, Serbia

Abstract

The main goal of this study was to analyze the applicability of Ritchie and Crouch's competitiveness model for the assessment of tourism advantages and disadvantages of a relatively small, unknown region with under-developed tourism. For this purpose, the authors selected the South Banat district in Serbia. The model was found suitable for the intended application. The results show that stakeholders believe South Banat is not a competitive tourism destination, even at the regional level. However, the destination's advantages, which can be used as starting point for improving the destinations competitiveness, were identified. A comparison of two groups of stakeholders, the private and public sectors, indicated significant differences in the ratings of destination management and in the destination's policy, planning and development determinants. © 2017 Elsevier Ltd

Author keywords

Finite population correction factorSerbiaStakeholders perceptionsTourism competitiveness
  • ISSN: 2212571X
  • Source Type: Journal
  • Original language: English
  • DOI: 10.1016/j.jdmm.2017.01.002
  • Document Type: Article
  • Publisher: Elsevier Ltd

  Drakulić Kovačević, N.; Kovacevic-engineering doo, Banatski Karlovac, Serbia;
© Copyright 2019 Elsevier B.V., All rights reserved.

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