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The process of rural neglect leads to massive abandonment of rural areas throughout the Balkans. The paper provides an insight into the situation in the rural environment of Serbia. The aim of the study is to identity the reasons for rural abandonment in Serbia in order to define the optimal ways to overcome the current situation. An integrated questionnaire was designed for all respondents, and there were also several separate questionnaires. The results indicate the difficult situation in the rural area of Serbia and that the current trend of rural abandonment will continue. © 2021 The Author(s).