

Autonomous vehicles are expected to generate significant revenues for the global economy in the next decade. Recently, industry experts warned that autonomous vehicles are losing momentum. Self-driving is stalling. Fusing human sentiment and driving perception into a holistic approach to the development of human-centric autonomous vehicles could regain the market's trust. In this article, we try to explain why the traditional approach to self-driving vehicles, which focuses only on perfecting vehicle performance, sends engineers back to the whiteboard. © 2009-2012 IEEE.
| Engineering controlled terms: | Autonomous vehiclesVehicle performance |
|---|---|
| Engineering uncontrolled terms | Autonomous VehiclesGlobal economiesHolistic approachHuman drivingHuman-centricIndustry expertsSafety featuresSelf drivingsTraditional approachesWhite board |
| Engineering main heading: | Economics |
Mrazovac, B.; University of Novi Sad, Novi Sad, Serbia;
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