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This paper examines the existence of the need and willingness of media companies in Serbia to organize professional training for their employees, with the aim of improving their knowledge and skills and for the sake of their career growth, analyzed in the context of business sustainability, as well as the sustainability of human resources in a very competitive media industry. The main purpose of the paper is to determine the relationship between professional training for media professionals and their career growth. It looks into the subjective assessment of the need for training, the subjective assessment of the usefulness of training, and organizational support related to training and development in order for media professionals to achieve career growth. A correlation study was conducted on a sample of 150 media professionals using three scales of a job training and job satisfaction survey questionnaire to determine the subjective assessment of the need for professional training, the subjective assessment of the usefulness of professional training and organizational support to training, while a modified organizational career growth scales questionnaire was used to determine career growth. Research results confirmed that employees believe that additional training has an impact on the development of their career, as well as that attending additional training has a positive effect on their career growth. This paper provides useful guidelines for company management regarding professional training and its implications on career growth, theoretical and practical implications, as well as suggestions for future research. © 2023 by the authors.