Sensory marketing: The multi-sensory brand-experience concept
Hulten B.
(2011)  European Business Review,  23  (3) , pp. 256-273.
Is cited by: Set feed
41 documents that cite:
Analyze search results

Refine result list

  • Influence of sensory stimuli on brand experience, brand equity and purchase intention 
    Moreira, A.C., Fortes, N., Santiago, R.
    2017
    Journal of Business Economics and Management Open Access
    0
  • An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry 
    Kang, J., Manthiou, A., Sumarjan, N., Tang, L.
    2017
    Journal of Hospitality Marketing and Management Open Access
    1
  • The impact of sensory environments on consumer buying behaviour: A study of visual displays and sight atmospherics 
    Nell, E.C.
    2017
    Banach Journal of Mathematical Analysis Open Access
    0
  • The impact of sensory environments on consumer buying behaviour: A study of visual displays and sight atmospherics 
    Nell, E.C.
    2017
    Journal of Business and Retail Management Research Open Access
    0
  • Impact of point-of-purchase olfactory cues on purchase behavior 
    Kivioja, K.
    2017
    Journal of Consumer Marketing Open Access
    0
  • Conceptual Advances in Consumers’ Semantic and Episodic Brand Memories: A Mixed Methods Exploration 
    Herz, M., Brunk, K.H.
    2017
    Psychology and Marketing Open Access
    0
  • Customer citizenship behavior on social networking sites: The role of relationship quality, identification, and service attributes 
    Wu, S.-H., Huang, S.C.-T., Tsai, C.-Y.D., Lin, P.-Y.
    2017
    Internet Research Open Access
    0
  • Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty 
    Bapat, D., Thanigan, J.
    2016
    Global Business Review Open Access
    0
  • VISUALSCAPE: A Scale to Measure Visual Experience in Retailing 
    Bagdare, S., Roy, S.
    2016
    Services Marketing Quarterly Open Access
    0
  • A brand preference and repurchase intention model: the role of consumer experience 
    Ebrahim, R., Ghoneim, A., Irani, Z., Fan, Y.
    2016
    Journal of Marketing Management Open Access
    1
  • The hotel of tomorrow: A service design approach 
    Tuominen, P.P., Ascenção, M.P.
    2016
    Journal of Vacation Marketing Open Access
    0
  • Sensory and neuromarketing: About and beyond customer sensation  (  Book Chapter)
    Aydinoğlu, N.Z., Sayin, E.
    2016
    Flavor: From Food to Behaviors, Wellbeing and Health
    1
  • The Aesthetic Experience of Product Design: A Case Study of the Consumption of Earphones in Hong Kong 
    Lam, M., Liu, W.-S., Yee-Nee Lam, E.
    2016
    Design Journal Open Access
    0
  • Sensory Branding: Using Brand, Pack, and Product Sensory Characteristics to Deliver a Compelling Brand Message  (  Book Chapter)
    Thomson, D.M.H.
    2016
    Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace
    0
  • QUALIA into the fashion show case analysis 
    Huang, S.H., Wei, M.C., Chang, T.C.
    2016
    Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) Open Access
    0
  • Sensorial marketing and neuroscience: Neuroscience contributions to the marketing field 
    Menezes, R.G., Goncalves, C.A., de Muylder, C.F.
    2016
    International Business Management Open Access
    0
  • Congruency as a mediator in an IKEA retail setting: Products, services and store image in relation to sensory cues 
    Helmefalk, M.
    2016
    International Journal of Retail and Distribution Management Open Access
    0
  • Management of the sensorial marketing on the consumer experience | [Gestión del marketing sensorial sobre la experiencia del consumidor] 
    Ortegón-Cortázar, L., Gómez Rodríguez, A.
    2016
    Revista de Ciencias Sociales Open Access
    0
  • Delivering haptic sensations in mobile marketing 
    Pradana, G.A., Zhang, E.Y., Cheok, A.D., Morisawa, Y.
    2015
    ACM International Conference Proceeding Series Open Access
    0
  • Electronic wearable using personalizable sound and fragrance for personal branding 
    Choi, Y.
    2015
    ACM International Conference Proceeding Series Open Access
    0

result list

Top of page