Brand personality and purchase intention
Toldos-Romero M.P., Orozco-Gomez M.M.
(2015)  European Business Review,  27  (5) , pp. 462-476.
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  • Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty 
    Molinillo, S., Japutra, A., Nguyen, B., Chen, C.-H.S.
    2017
    Marketing Intelligence and Planning Open Access
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  • Influence of consumer personality, brand personality, and corporate personality on brand preference: An empirical investigation of interaction effect 
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  • Brand personality toward customer purchase intention: The intermediate role of electronic word-of-mouth and brand equity 
    Vahdati, H., Nejad, S.H.M.
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    Asian Academy of Management Journal Open Access
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